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Soft Sheen

This article was originally published in The Rose Sheet

Executive Summary

Operating as a new division of Cosmair, based in Chicago and headed by Soft Sheen President Terri Gardner with the support of her management team, Cosmair announced July 16. Gardner reports directly to Cosmair CEO and President Guy Peyrelongue. L'Oreal, S.A. will open a specialized R&D facility in Chicago by 2001, which the firm claims will be the first R&D center in the world "solely dedicated to people of African descent." Soft Sheen's R&D staff will be integrated into the new facility, the company added. L'Oreal bought Soft Sheen July 1 ("The Rose Sheet" July 6, p. 1)...
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