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Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Live Jazz for Men debuting September 1 at Neiman Marcus, Bloomingdale's, Saks Fifth Avenue and Bergdorf Goodman stores. Top notes of the fragrance include grapefruit, lemon peel and iced mint. Middle and base notes consist of nutmeg, rhubarb leaf, sandlewood and amber. The five-SKU line includes 1.6 oz. and 3.3 oz. edts priced at $35 and $50, respectively. Live Jazz is housed in tall, narrow geometrically shaped bottles with black and white caps. Ancillary products include 1.6 oz. aftershave lotion for $24, 6.6 oz. shower gel for $22 and a 2.5 oz. deodorant stick for $15. Ads are expected to break in August, the company said...
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