Herbalife
This article was originally published in The Rose Sheet
Executive Summary
Personal care sales increase 24% to $45.9 mil. in the second quarter and 27.3% to $101.1 mil. for the half, the company said July 22. The sales increase follows a number of recent product introductions, including the launch of the DinoKids dinosaur character personal care line ("The Rose Sheet" June 1, p. 11). The network marketer reported sales in all regions were up, with European revenues growing 10.8% to $125.5 mil.; the Americas sales increasing 22.5% to $117.8 mil.; and Pacific Rim revenues up 10.1% to $154.8 mil. Net sales for the company rose 13.6% to $209.9 mil. and net income rose 11.9% to $15.3 mil. for the three months...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says