Clinique
This article was originally published in The Rose Sheet
Executive Summary
Blushwear, a creamy water-resistant blush foundation, debuts in August. Suitable for all skin types, Blushwear delivers sheer color and is packed with skin conditioners, moisturizers and microfine powders. Available in six shades including Bare Blush, Bronze Blush and Shy Blush, Blushwear is priced at $13.50. Clinique also introduces Quickliner for Eyes, a long-wearing self-sharpening eye pencil with a smudger tip that offers transfer-resistant application. Quickliner for Eyes comes in six shades, including Khaki and Violet, and costs $13.50 each. New products debuting in the fall will appear in print ads in major women's fashion books, including Vogue and Allure, the company said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says