Cornsilk
This article was originally published in The Rose Sheet
Executive Summary
Blotting Papers contain walnut shell to absorb oil, Del Labs said. Bowing in January, the papers will build on Cornsilk's heritage as an oil-absorbing brand. Ads for the Cornsilk product will break in November books, such as Cosmopolitan and Glamour. Promotional efforts include extensive in-store coupons and FSI drops, Del Labs noted. The papers' price and count has not yet been determined, but the product will be "competitively priced" with other similar mass market products, the company said. Cornsilk also will be introducing 10 to 12 SKUs of different forms of foundation in spring 1999. Del purchased the brand from Chattem in May ("The Rose Sheet" May 18, p. 4)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says