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Cornsilk

This article was originally published in The Rose Sheet

Executive Summary

Blotting Papers contain walnut shell to absorb oil, Del Labs said. Bowing in January, the papers will build on Cornsilk's heritage as an oil-absorbing brand. Ads for the Cornsilk product will break in November books, such as Cosmopolitan and Glamour. Promotional efforts include extensive in-store coupons and FSI drops, Del Labs noted. The papers' price and count has not yet been determined, but the product will be "competitively priced" with other similar mass market products, the company said. Cornsilk also will be introducing 10 to 12 SKUs of different forms of foundation in spring 1999. Del purchased the brand from Chattem in May ("The Rose Sheet" May 18, p. 4)...
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