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Cosmetic Center opening eight doors, closing seven in second half under growth plan.

This article was originally published in The Rose Sheet

Executive Summary

COSMETIC CENTER PARING BACK SKUs UNDER STRATEGIC PLAN designed to "focus on growth in top line sales, enhance profitability and improve operational performance," the Columbia, Md.-based retailer announced July 29. As part of its new program, The Cosmetic Center will offer a "smarter selection" of fragrances and cosmetics -- those brands in greater demand by consumers that provide a bigger return, the company said. Under this "rationalized" approach, The Cosmetic Center has weeded out smaller brands while retaining products with the greatest market share. The retailer kicked off its program in the fiscal second quarter (ended July 27).

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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