HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Fendi

This article was originally published in The Rose Sheet

Executive Summary

Theorema women's fragrance, debuts Aug. 17 exclusively at Saks Fifth Avenue stores, followed by a roll out to Nordstrom, Bloomingdale's and Neiman Marcus doors six weeks later, U.S. distributor LPI said. Print ads designed by Karl Lagerfeld will break in September fashion books. The black and white print ads show a model sitting on the edge of a balcony overlooking the ocean. The fragrance, supplied by Quest, opens with top notes of Californian tangelos and Thai shamouti eglantine, leading to mid notes of jasmine petals and pink pepper and drying to sandalwood and musk accords. Housed in bottles inspired by Fendi's unique handbag designs, an .85 oz. parfum retails for $90. A 3.4 oz. edp and 1.7 oz. edp retail for $72 and $52, respectively. Also available are a bath and shower gel, body lotion, body creme and scented soap ranging in price from $15 each for soaps to $28 for body creme...

You may also be interested in...



OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

UsernamePublicRestriction

Register

ID1132028

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel