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Fendi

This article was originally published in The Rose Sheet

Executive Summary

Theorema women's fragrance, debuts Aug. 17 exclusively at Saks Fifth Avenue stores, followed by a roll out to Nordstrom, Bloomingdale's and Neiman Marcus doors six weeks later, U.S. distributor LPI said. Print ads designed by Karl Lagerfeld will break in September fashion books. The black and white print ads show a model sitting on the edge of a balcony overlooking the ocean. The fragrance, supplied by Quest, opens with top notes of Californian tangelos and Thai shamouti eglantine, leading to mid notes of jasmine petals and pink pepper and drying to sandalwood and musk accords. Housed in bottles inspired by Fendi's unique handbag designs, an .85 oz. parfum retails for $90. A 3.4 oz. edp and 1.7 oz. edp retail for $72 and $52, respectively. Also available are a bath and shower gel, body lotion, body creme and scented soap ranging in price from $15 each for soaps to $28 for body creme...
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