Georgette Klinger
This article was originally published in The Rose Sheet
Executive Summary
Acquired by financial services and investment company The Pyle Group (Madison, Wis.) July 22. The deal includes eight Georgette Klinger beauty salons, including branches in Beverly Hills, Washington, D.C. and two salons in Manhattan. William Willis to president and CEO, succeeding Georgette's daughter, Kathryn Klinger, who formerly held the post of president. Irene Paley joins in the newly created position of senior VP-marketing and product development. Lawrence Farber, a 26-year Georgette veteran, will continue as VP-R&D and Georgette Klinger will remain chairman. The Pyle Group was founded in 1996 by Thomas Pyle, previously the principle at RayoVac. The salon chain is the group's first beauty acquisition...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says