HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Jet-Set, the company's first fast-dry nail enamel, will be supported with a TV campaign breaking in August and print spots running in September beauty books featuring L'Oreal face Milla Jovovich. The 23-SKU line is billed as "the two-minute manicure for shock-proof, chip-resistant color." The 22 "brilliant, concentrated" shades, which dry in one minute, combine "fast drying time with full, one-coat coverage, even application and a chip-resistant finish," L'Oreal claims. The shades are designed to be followed with a clear "shock-resistant" Jet-Set top coat. Color names, selected to evoke speed and flight, include Supersonic (lime green), Full Tilt (gold), Dive Bomb (greenish silver) and Presto (bright purple). Available in September, a .5 oz. bottle will retail for $4.50...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005671

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel