Naturistics
This article was originally published in The Rose Sheet
Executive Summary
Ad budget will amount to more than $5 mil. in 1999, Del Labs said. As part of the brand's $2 mil. budget for the remainder of 1998, ads for Sweet Lips lip gloss will break in teen-targeted October books, including Teen and Seventeen, and will run continuously through 1999. Another spot for Naturistics Sunny body spray will also debut in October books, such as Cosmopolitan and Glamour, and run through December. The 1.8 oz. citrus scent for $10.95 joins six other Naturistics fragrances in September...