Prescriptives
This article was originally published in The Rose Sheet
Executive Summary
Vibrant skin lotion promises to refresh dull, stressed skin with a "skin-loving vitamin cocktail" that continuously delivers nutrients and moisture to skin for up to 12 hours, the company claims. Anti-oxidant vitamins C and E soften skin immediately, while vitamins B5, B12 and D3 "replenish vitamins lost" from stress. Ingredients such as yeast extract, whey protein and extracts of green tea, orange and lavender boost skin elasticity, smooth out uneven skin tone and protect against external pollutants. Vibrant retails for $45 and will be available in September at all Neiman Marcus, Nordstrom and Bergdorf Goodman doors...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says