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Rite Aid

This article was originally published in The Rose Sheet

Executive Summary

Expanding "beauty store" prototype to 500 new outlets and will remodel 200 existing stores in fiscal 1999, which began April 1, the drug chain said. Remodeled stores of around 6,000 sq. ft. may need to be relocated since they tend to be too small for the new store design. More than 700 doors have the new layout, which range in size from 10,000 sq. ft. to 17,000 sq. ft. The prototype stores show the beauty section prominently when a customer walks in the door, with fixtures for cosmetics and prepacks, gondolas for hair care and skin care and free-standing units for fragrance and bath products. The store format started rolling out two years ago in an effort to grow the beauty business...
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