Cover Girl
This article was originally published in The Rose Sheet
Executive Summary
Pop singer/actress Brandy will appear in TV ads for the fall color collection "Bewitch, Bejewel and Bedazzle." Thirty-second spots developed by Grey Advertising will run during primetime hours on network, cable and syndicate outlets from late August through November. Brandy also will appear in additional Cover Girl TV ads throughout the year, the company said. Print ads will run from September through November, appearing in beauty books including Glamour, Cosmopolitan, YM, Teen and Seventeen. The fall collection focuses on rich jewel tones, including four new Continuous Color Self-Renewing lipstick shades in Plum Fairy, Bold & Burgundy, Smoke & Mirrors (silver gray) and Smoky Topaz, each $4.75. Five new NailSlicks shades include Mystic Peacock (emerald) and Midnight Metal (dark silver) for $2.40...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says