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Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Pop singer/actress Brandy will appear in TV ads for the fall color collection "Bewitch, Bejewel and Bedazzle." Thirty-second spots developed by Grey Advertising will run during primetime hours on network, cable and syndicate outlets from late August through November. Brandy also will appear in additional Cover Girl TV ads throughout the year, the company said. Print ads will run from September through November, appearing in beauty books including Glamour, Cosmopolitan, YM, Teen and Seventeen. The fall collection focuses on rich jewel tones, including four new Continuous Color Self-Renewing lipstick shades in Plum Fairy, Bold & Burgundy, Smoke & Mirrors (silver gray) and Smoky Topaz, each $4.75. Five new NailSlicks shades include Mystic Peacock (emerald) and Midnight Metal (dark silver) for $2.40...
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