Herbalife
This article was originally published in The Rose Sheet
Executive Summary
Mervyn Stark joins in newly created post of VP, Southeast Asia, which also includes responsibility for the company's planned expansion into China. Stark was previously Mary Kay regional director, Asia Pacific and managing director, Avon, New Zealand, as well as having spent a number of years with the Bangkok-based conglomerate Saha Patanapibul, which established a cosmetics business in China and implemented international expansion plans for a number of operating divisions, Herbalife notes. China recently allowed the resumption of revised direct-selling operations by Avon and Amway following an across-the-board ban initiated in April ("The Rose Sheet" Aug. 3, In Brief)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says