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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Rouge Pulp Anti-Feathering Lip Liners in six pearl shades debuting in September. Rouge Pulp liquid lip color is extended with 13 new shades with names such as Strapless (pinkish red), Harlot (brick red), Yearning (violet) and Diabolique (chocolate red). The product was introduced in March ("The Rose Sheet" Dec. 1, 1997, p. 1). The six self-sharpening lip liners that complement all 26 Rouge Pulp lip shades are marketed in six color groups, including The Fiery Reds, The Undressed Mauves and The Sultry Plums. Rouge Pulp Lipcolour and Lip Liner retail for $8 each...
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