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The MacManus Group

This article was originally published in The Rose Sheet

Executive Summary

Including N.W. Ayer & Partners and DMB&B, named Avon's global advertising agency. In an effort to consolidate worldwide advertising with one communications group, Avon hopes to "expand its global advertising presence and communicate a more unified brand image throughout its international markets," the company said. Avon has said it intends to increase global ad spending to 3% of total sales from 1.3% by 2000. Last October, the direct marketer announced plans to reserve up to $400 mil. annually through a comprehensive reengineering program and to invest half of the savings in new customer growth initiatives, which include higher levels of ad spending ("The Rose Sheet" Nov. 3, 1997, p. 7)...
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