Allou
This article was originally published in The Rose Sheet
Executive Summary
The Fragrance Counter's revenues jumped 176.2% in the first three months of fiscal year 1999 (ended June 30), the Brentwood, N.Y.-based company reported Aug. 12. Allou signed agreements with Yahoo!, Excite and Lycos to market fragrances through the on-line search engines in May ("The Rose Sheet" May 11, In Brief). Net revenues rose 5.8% to $68.6 mil. in the quarter. Net income after expenses related to The Fragrance Counter, however, decreased 29.4% to $697,152. In its annual report for FY 1998 (ended March 31), the company noted that health and beauty aids sales increased 12.8% as a result of increases in same store sales. Prestige designer fragrances sales grew 14% during the year, due to an increase in same store sales and an expanded customer base, Allou said...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says