Amway
This article was originally published in The Rose Sheet
Executive Summary
Artistry Smudgeproof Mascara 200 and Waterproof Mascara beat "all sorts of weather conditions from dry weather that produces itchy eyes to humid weather that makes your mascara runny," the company said. Smudgeproof, ideal for women in dry climates, is "designed not to smudge under the eye area" and is made with a "flake-proof" water-based formula. Waterproof Mascara 200 provides a long-wearing formula for consumers in humid environments or those who work out. Available now, the mascaras are $13.50. The company also introduced its fall color collection, which includes Eye Colours in Silverlite and Wineberry ($7 each), Sheer Lip Colours SPF 15 in Sheer Black Cherry ($12 each) and Creme Blush in Dusk Powder and Maple Rose Powder ($10.50 each). Nail Colours in Nutmeg and Royal Purple $8.85 each, while Softsticks for Lips in Port are $10.60, and Softsticks for Eyes in Eggplant and Ivy are $11.90 each...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says