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This article was originally published in The Rose Sheet

Executive Summary

Artistry Smudgeproof Mascara 200 and Waterproof Mascara beat "all sorts of weather conditions from dry weather that produces itchy eyes to humid weather that makes your mascara runny," the company said. Smudgeproof, ideal for women in dry climates, is "designed not to smudge under the eye area" and is made with a "flake-proof" water-based formula. Waterproof Mascara 200 provides a long-wearing formula for consumers in humid environments or those who work out. Available now, the mascaras are $13.50. The company also introduced its fall color collection, which includes Eye Colours in Silverlite and Wineberry ($7 each), Sheer Lip Colours SPF 15 in Sheer Black Cherry ($12 each) and Creme Blush in Dusk Powder and Maple Rose Powder ($10.50 each). Nail Colours in Nutmeg and Royal Purple $8.85 each, while Softsticks for Lips in Port are $10.60, and Softsticks for Eyes in Eggplant and Ivy are $11.90 each...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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