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Borghese Cura-C anhydrous vitamin C treatment in light- repellent jar to debut in October.

This article was originally published in The Rose Sheet

Executive Summary

BORGHESE CURA-C ANHYDROUS VITAMIN-C TREATMENT TO DEBUT IN OCTOBER in more than 1,000 department store doors, the company said. The gel-creme is formulated with "highly concentrated" L- ascorbic acid (vitamin C), which "increases skin's firmness, smoothes out fine lines and wrinkles...reduces the appearance of freckles and hyperpigmentation [and] dramatically improves skin's luminosity, radiance and tone," Borghese claims. The "lightweight, water-free, fast-absorbing, silky gel-creme delivers corrective, restorative treatment benefits to damaged, devitalized skin," the company added.

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Cura-C Vitamin C Eye Treatment, debuting in April, prevents the acceleration of premature aging by preserving, producing and repairing collagen, the firm says. The product joins the company's Cura-C Anhydrous Vitamin C Treatment (1"The Rose Sheet" Aug. 17, 1998, p. 3). With daily use of the eye cream, "dark circles, fine lines and signs of fatigue seem to disappear as elasticity is improved," Borghese claims. The product also contains borage seed oil and cyclomethicone to moisturize. A .5 oz. tube retails for $42.50

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