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John Barrett prestige hair care line ads breaking in fourth quarter beauty books.

This article was originally published in The Rose Sheet

Executive Summary

JOHN BARRETT HAIR CARE CROSS PROMOS AT NEIMAN MARCUS involve sales associates emphasizing the benefits of the brand's oxygen- attracting attributes while making note of other products sold in Neiman's with similar ingredients, such as Natura Bisse Oxygen Cream and Lancaster Skin Therapy. The hair stylist has provided sales training for Neiman's cosmetics associates, who are promoting the six-SKU line as a "skin care line for hair," the company said.
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