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Jane cosmetics brand branching out to skin care, hair care, fragrances.

This article was originally published in The Rose Sheet

Executive Summary

JANE TO BE EXPANDED WITH SKIN, HAIR CARE AND FRAGRANCES, as parent Estee Lauder adds an "even greater force to the development of new products," the company said. The mass market teenage brand is now comprised exclusively of color cosmetics, with products such as Touch Tones nail polish, Quick Stix eye pencils and Lickety Stix lip glosses. Additions to the Jane umbrella likely will continue the offbeat, slapstick product names and punchy advertising that put Sassaby Cosmetics on the mass market beauty map. The company plans to increase the brand's distribution with 2,000 new U.S. stores and add shelf space.
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