HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Jane cosmetics brand branching out to skin care, hair care, fragrances.

This article was originally published in The Rose Sheet

Executive Summary

JANE TO BE EXPANDED WITH SKIN, HAIR CARE AND FRAGRANCES, as parent Estee Lauder adds an "even greater force to the development of new products," the company said. The mass market teenage brand is now comprised exclusively of color cosmetics, with products such as Touch Tones nail polish, Quick Stix eye pencils and Lickety Stix lip glosses. Additions to the Jane umbrella likely will continue the offbeat, slapstick product names and punchy advertising that put Sassaby Cosmetics on the mass market beauty map. The company plans to increase the brand's distribution with 2,000 new U.S. stores and add shelf space.

You may also be interested in...



OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
UsernamePublicRestriction

Register

RS005727

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel