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Nu Skin

This article was originally published in The Rose Sheet

Executive Summary

Operations commencing in Sweden and Denmark, Nu Skin's first Scandinavian markets, on Sept. 17, the direct seller announced. Nu Skin plans to manage operations in both countries from its offices in Belgium to keep SG&A costs to a minimum. Nu Skin will increase its staff size in Belgium to help manage the two new markets. Nu Skin markets approximately 100 products in Belgium, all of which will be available in Sweden and Denmark. With the inclusion of its Scandinavian markets, Nu Skin products will be sold in 26 countries worldwide. The company also announced plans to begin operations in South America before the end of 1998...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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