Wella
This article was originally published in The Rose Sheet
Executive Summary
Cosmetics and fragrances division sales increased 7% in the first half, the company reported Aug. 19. Wella said it is "very satisfied" with the success of Gucci Envy for Men, launched in April, as well as its sister fragrance, Gucci Envy for Women, which debuted worldwide in May 1997. Hair care sales climbed 11%, and sales in the professional hair division improved 8.7%. U.S. sales were "one of the most successful in the world," Wella noted, pointing to Koleston Perfect and Viva Color hair color lines as contributing factors in the increase. Sales outside Germany were up 6.9% to $882.5 mil. in the year, while Wella's domestic sales decreased 3% to $288.6 mil. Consolidated sales increased to $1.17 bil., up 4.3%. U.S. dollar figures are calculated on an exchange rate of 1.8 DM=$1...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says