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Burt's Bees Wings of Love "100% natural" lipstick soars into color arena.

This article was originally published in The Rose Sheet

Executive Summary

BURT'S BEES WINGS OF LOVE "ALL NATURAL" LIPSTICKS contain 2% vitamin E, comfrey root extract, botanical oils, a peppermint base and the company's mainstay Beeswax Lip Balm, Burt's Bees said. The lipstick, which contains no dyes, builds on the Raleigh, N.C.-based niche marketer's philosophy of natural ingredients. Wings of Love will be Burt Bees' inaugural color product; the company sells a variety of Earth-friendly specialty personal care products, such as eye cream, face soap and complexion mist. Wings of Love will be available in seven shades in January in close to 1,000 health food doors, such as Whole Foods and Wild Oats.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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