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Freeman's Beautiful Hair Botanicals reorganized into salon-quality "flavor families".

This article was originally published in The Rose Sheet

Executive Summary

FREEMAN BEAUTIFUL SKIN "MEDICINAL" INGREDIENTS EMPHASIZE TREATMENT aspects of the company's overhauled skin care line. Beverly Hills-based Freeman Cosmetic has reformulated its Beautiful Skin collection with extra treatment benefits, such as alpha and beta hydroxy acids and antioxidants, as well as skin repair, anti-wrinkle and medicated blemish control ingredients. The enhanced formulas "address a wider range of skin conditions" that "appeal to an even broader consumer audience," according to Freeman trade materials. The revamped skin care line will offer "more complete" facial scrubs, cleansers, masques and moisturizers. The new Beautiful Skin products will be available in November.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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