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Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Samsara ads shot by Patrick Demarchelier featuring "cutting edge" images and "revolutionary colors" are appearing in Elle, Allure, Glamour with model Kaity Braitman. The two-page spread shows Braitman in a long pink cloth flowing over a sandy cliff with a scripted "G" on the left; the second page is a product shot with an orange-brown background. Shalimar ads featuring Shalom Harlow are breaking in the September books of Town & Country, Harper's Baazar and In Style. New York City-based Baron & Baron developed the ads. Guerlain has increased its ad spend by 25% and will spend more than $5 mil. on ads running until September 1999...
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