Henney confirmation hearing
This article was originally published in The Rose Sheet
Executive Summary
FDA commissioner-nominee Jane Henney, MD, tentatively scheduled to testify before the Senate Labor & Human Resources Committee Sept. 2. Committee Chairman James Jeffords (R-Vt.) had announced plans to hold the hearing Sept. 1 pending Henney's response to 140 questions posed to the candidate ("The Rose Sheet" Aug. 10, p. 1). In her Aug. 24 response, Henney discussed priorities for modernization of scientific standards, including color additives. Henney stated preference must be assigned to those standards "most likely to improve final regulatory decisions while maintaining public confidence." Henney also said she would protect FDA's existing programs from being cut to funds new initiatives, such as foods and tobacco...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says