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TerraNova Pikake fragrance line revamped to invoke Hawaiian heritage.

This article was originally published in The Rose Sheet

Executive Summary

TERRANOVA PIKAKE FRAGRANCE HAWAIIAN TRADITION EMPHASIZED in the repositioning of the line, which is based on the exotic Hawaiian wedding flower, the jasmine blossom, the Berkeley, Calif.-based company said. Due to the success of the existing Pikake fragrance, the scent has been revamped as a homage to the Hawaiian princess Kaiulani and extended into a 10 product line- up. Other TerraNova products include the Smoothies bath and body care line, which was launched in March and the Bouquet de Vie aromatherapy bath and Essence de Vie women's fragrance lines introduced in October 1997.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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