HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

TerraNova Pikake fragrance line revamped to invoke Hawaiian heritage.

This article was originally published in The Rose Sheet

Executive Summary

TERRANOVA PIKAKE FRAGRANCE HAWAIIAN TRADITION EMPHASIZED in the repositioning of the line, which is based on the exotic Hawaiian wedding flower, the jasmine blossom, the Berkeley, Calif.-based company said. Due to the success of the existing Pikake fragrance, the scent has been revamped as a homage to the Hawaiian princess Kaiulani and extended into a 10 product line- up. Other TerraNova products include the Smoothies bath and body care line, which was launched in March and the Bouquet de Vie aromatherapy bath and Essence de Vie women's fragrance lines introduced in October 1997.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005753

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel