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BeautiControl Positively You women's scent uses "sensory fusion" to evoke positive mood.

This article was originally published in The Rose Sheet

Executive Summary

BEAUTICONTROL POSITIVELY YOU SCENT RELEASES NOTES BY MOLECULAR WEIGHT, which are "triggered" by body temperature, so the wearer "will feel and smell a difference every time [she] wears it, based on the responses of [her] body at the time," the direct marketer said. The mood of the wearer "determines what oils should be released," BeautiControl claims. When the wearer is calm and at ease, her body temperature rises, which triggers the release of Positively You's heavier fragrance notes, the firm explained. If the user is tense, her body heat lowers and lighter fragrance accords are emitted. For example, Bulgarian rose, which has a heavier molecular weight, would be released when a person is relaxed.



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