BeautiControl Positively You women's scent uses "sensory fusion" to evoke positive mood.
This article was originally published in The Rose Sheet
BEAUTICONTROL POSITIVELY YOU SCENT RELEASES NOTES BY MOLECULAR WEIGHT, which are "triggered" by body temperature, so the wearer "will feel and smell a difference every time [she] wears it, based on the responses of [her] body at the time," the direct marketer said. The mood of the wearer "determines what oils should be released," BeautiControl claims. When the wearer is calm and at ease, her body temperature rises, which triggers the release of Positively You's heavier fragrance notes, the firm explained. If the user is tense, her body heat lowers and lighter fragrance accords are emitted. For example, Bulgarian rose, which has a heavier molecular weight, would be released when a person is relaxed.
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence