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Boucheron USA sales nearing $100 mil. with limited brand distribution -- exec Pichon-Varin.

This article was originally published in The Rose Sheet

Executive Summary

BOUCHERON USA APPROACHING $100 MIL. IN RETAIL SALES in 1998, driven by "double-digit increases" across all the company's brands, Boucheron President Gerard Pichon-Varin said. Boucheron USA Ltd., founded in 1988, is the holding company of Parfums Boucheron and Mode et Parfums. Boucheron markets its namesake fragrance, as well as Jaipur de Boucheron and Jaipur de Boucheron Pour Homme, while Mode et Parfums act as U.S. distributors for Issey Miyake, Jean Paul Gaultier and Sonia Rykiel designer fragrances. Each of Boucheron USA's brands is in limited distribution in 550 to 600 doors.

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