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Fisher-Price Little People children's bath products capitalize on growing market.

This article was originally published in The Rose Sheet

Executive Summary

FISHER PRICE LITTLE PEOPLE BATH ANTIBACTERIALS MAKE KILLING GERMS CHILD's PLAY with glycerin bar soap, liquid soap and waterless hand gel formulated with .4% triclosan, Fisher Price licensee IBN International (Minneapolis) said. The Little People Everyday Bath Collection, which is set to be shipped to mass markets in January, targets preschool-aged children. The line also includes Hypo-Allergenic Bath Bubbles, Protective Lotion Sensitive Skin Formula, Soothing Lip Balm, Crayon Soaps and Soap Sticks, IBN International said.
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