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Proctor & Gamble

This article was originally published in The Rose Sheet

Executive Summary

Shifting operations from regional business units to product- based global business segments under a comprehensive restructuring plan intended to "simplify" and "strengthen" P&G's operations. In its fiscal 1998 annual report (ended June 30), the company outlined a reorganization plan "designed to create and build even more profitable leadership brands around the world." Through the program, the company hopes to double its business in 10 years and grow shares of major brands. P&G will also "streamline" its corporate staff, "aligning many corporate resources with business units and refocusing others on cutting-edge functional knowledge and innovation," the firm said. P&G's beauty brands include Cover Girl, Oil of Olay, Pantene Pro-V and Vidal Sassoon...
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