Ralph Lauren Romance
This article was originally published in The Rose Sheet
Executive Summary
Women's fragrance holiday gift set consists of a 1.7 oz. Romance fragrance, 6.7 oz. Sensuous Body Moisturizer and 6.7 oz. Sensuous Bath and Shower Gel in a pink and silver box for $75. Ralph Lauren's Bear That Cares, sporting a red Norwegian pattern sweater and carrying a small felt knapsack to hold fragrance gifts, will be available for $12.50 with any fragrance purchase of $30 or more. Proceeds from sales of the bear will be donated to the Nina Hyde Center for Breast Cancer Research. The gift items will be available in October...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says