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Solar F/X prestige Body Crayons, Lip Colors promoted with bold, attention-grabbing displays.

This article was originally published in The Rose Sheet

Executive Summary

SOLAR F/X IN-STORE PROMOS FEATURE BOLD, ATTENTION-GRABBING DISPLAYS, such as a model robot that presents Solar F/X' newly launched cosmetics line to consumers on a tray suspended from its neck. The robot's mirrored head and metal chain-link body is described by the New York City-based company as a cross between "Rosie the Robot," from the science-fiction cartoon The Jetsons, and an old-fashioned Marlboro cigarette girl. Solar F/X' mechanical sales consultant is one of Solar F/X' alternative promotional pieces used to spread the word about its cosmetics offerings, which include lip color, body crayons, tattoos and nail polish. The products are available now in Bloomingdale's, Nordstrom, Dillard's and Fred Segal doors.



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