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Avon Beyond Color cosmetics with treatment benefits part of technological focus for 1999.

This article was originally published in The Rose Sheet

Executive Summary

AVON BEYOND COLOR COSMETICS TREATMENT LINE PART OF TECHNOLOGICAL FOCUS for 1999, "designed to merge skin care technology with cosmetics that offer additional benefits," the firm said. The company's four-SKU color cosmetics brand offers "extra protection and moisturization while enhancing appearance and providing fashion color," Avon explained. Beyond Color is considered to be a "key strategic brand" for the company and is likely to receive advertising dollars in 1999. The line also will secure its "fair share of promotional resources," Avon added.
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