HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Avon Beyond Color cosmetics with treatment benefits part of technological focus for 1999.

This article was originally published in The Rose Sheet

Executive Summary

AVON BEYOND COLOR COSMETICS TREATMENT LINE PART OF TECHNOLOGICAL FOCUS for 1999, "designed to merge skin care technology with cosmetics that offer additional benefits," the firm said. The company's four-SKU color cosmetics brand offers "extra protection and moisturization while enhancing appearance and providing fashion color," Avon explained. Beyond Color is considered to be a "key strategic brand" for the company and is likely to receive advertising dollars in 1999. The line also will secure its "fair share of promotional resources," Avon added.



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts