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Brooks Brothers signature scent suits up at clothier's 124 stores.

This article was originally published in The Rose Sheet

Executive Summary

BROOKS BROTHERS SIGNATURE SCENT SUITS UP for debut Sept. 15 as a "combination of American individuality and classic European structure," the retailer said. The new scent combines "clean and easy" notes of spearmint, citrus and spice, housed in "clean-line" packaging designed to appeal to the modern man with a classic sense of style, according to Brooks Brothers. The nine-SKU eau de cologne and ancillary line will be available in all 71 retail doors and 53 factory stores, as well as through the company's catalog and Web site.



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