Brooks Brothers signature scent suits up at clothier's 124 stores.
This article was originally published in The Rose Sheet
BROOKS BROTHERS SIGNATURE SCENT SUITS UP for debut Sept. 15 as a "combination of American individuality and classic European structure," the retailer said. The new scent combines "clean and easy" notes of spearmint, citrus and spice, housed in "clean-line" packaging designed to appeal to the modern man with a classic sense of style, according to Brooks Brothers. The nine-SKU eau de cologne and ancillary line will be available in all 71 retail doors and 53 factory stores, as well as through the company's catalog and Web site.
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