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Guerlain Coriolan-us for men marching into Saks, Bergdorf in October.

This article was originally published in The Rose Sheet

Executive Summary

GUERLAIN CORIOLAN MEN's SCENT CONTINUES HISTORICAL INSPIRATION with a fragrance named after Coriolanus, the 5th century B.C. Roman emperor and warrior who inspired Shakespeare's eponymous play as well as Beethoven's "Coriolan Overture." The scent's inspiration picks up on the 200-year-old company's fascination with history and "symbolizes the timeless essence of masculinity" characterized by "physical strength and moral courage," Guerlain explained. Thus, the scent is positioned to the "modern-day hero." The fragrance house's most recent introduction for men, Heritage (1993), also played off a historical concept.
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