HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Guerlain Coriolan-us for men marching into Saks, Bergdorf in October.

This article was originally published in The Rose Sheet

Executive Summary

GUERLAIN CORIOLAN MEN's SCENT CONTINUES HISTORICAL INSPIRATION with a fragrance named after Coriolanus, the 5th century B.C. Roman emperor and warrior who inspired Shakespeare's eponymous play as well as Beethoven's "Coriolan Overture." The scent's inspiration picks up on the 200-year-old company's fascination with history and "symbolizes the timeless essence of masculinity" characterized by "physical strength and moral courage," Guerlain explained. Thus, the scent is positioned to the "modern-day hero." The fragrance house's most recent introduction for men, Heritage (1993), also played off a historical concept.



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts