IGI
This article was originally published in The Rose Sheet
Executive Summary
Consumer products first half revenues dropped 16% "due largely to shifting of customer delivery schedules" that have an impact on when revenues are recorded, the company reported Sept. 4. IGI expects "to see an acceleration of orders from customers who needed to reduce their first half inventories" in the consumer division and an "evening out" of revenues by year's end. The firm's Novasome microencapsulation technology was incorporated in two Connie Stevens Forever Spring skin care products during the first half of the year. IGI also started receiving revenues from Johnson & Johnson's Roc and ph5.5 Novasome products during the same period. Overall, IGI net sales in the first half declined 12% to $15.7 mil. and 17.1% to $7.6 mil. in the second quarter. The company reported a net loss of $1.6 mil. through six months...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says