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Pupa Plumes women's fragrance soars into Sephora, cosmetics expanded with glitter items.

This article was originally published in The Rose Sheet

Executive Summary

PUPA PLUMES FRAGRANCE FLOCKING TO SEPHORA, including the French beauty retail chain's most recent opening in Coconut Grove, Fla. Sept. 3 and Seattle in October, U.S. distributor The Wilkes Group said. The fruity floral women's fragrance invokes "passion" that gives a "kiss of exotic woods," according to the Old Lyme, Conn.- based distributor. Plumes is positioned to any woman "who embraces the future," the firm noted, adding that many of its fragrances and cosmetics tend to skew to younger clients. Promotional materials will carry the tagline: "The fragrance that gives your heart wings." Pupa is a subsidiary of the Micys Company (Milan).

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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