Aveda's First Men's Collection To Bow Worldwide In October
This article was originally published in The Rose Sheet
Executive Summary
Aveda Men, Aveda's first product line geared specifically to male consumers, will be available in the company's stores, spas, institutes and salons internationally in October. The five-SKU collection includes shave cream, shave balm, deodorant/anti-perspirant, hair and body soap and Pure-Fume Tonic. The line debuted at Aveda's 11th World Congress ("The Rose Sheet" Aug. 24, p. 6).