CCA's Plus+White Shades Whiter Stain Remover Claims Rejected By NAD
This article was originally published in The Rose Sheet
CCA Industries' claim that its Plus+White Shades Whiter dentifrice has "unique dual action" stain removal polishers lacks adequate substantiation and "should be discontinued," according to the National Advertising Division of the Council of Better Business Bureaus in a case report issued Sept. 10.
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