Enamelon
This article was originally published in The Rose Sheet
Executive Summary
Fluoride remineralization toothpaste to be launched in Canada in early 1999 following approval to market the dentifrice by Health Canada Therapeutic Products Directorate, Yonkers, N.Y.-based Enamelon announced Sept. 16. The OTC oral care products are formulated with soluble calcium and phosphate to fight tooth decay and "rebuild and renew tooth enamel." Enamelon's entry into Canada's $160 mil. toothpaste market is the company's "important first step in establishing an international business for Enamelon," the company said. Final distribution agreements with a Canadian distributor are expected to take place by the end of September
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says