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Estee Lauder/Intelligent Nutrients

This article was originally published in The Rose Sheet

Executive Summary

Companies in talks concerning Estee Lauder's potential acquisition of Intelligent Nutrients, a Minneapolis-based dietary supplement manufacturer and distributor. Intelligent Nutrients was created as a sister company to Aveda in 1995 and was not part of Estee Lauder's recent purchase of Aveda. If the deal goes through, Intelligent Nutrients would represent Lauder's entry into the nutritional supplement category. Intelligent Nutrients is headed by CEO Chantal Hermann and was co-founded by Horst Rechelbacher, Aveda's founder and CEO. Like Aveda, Intelligent Nutrients markets plant-based, "environmentally responsible" products in limited distribution. The supplements are available in spas and salons as well as through independent distributors. The product line-up includes the IntelliDerm glucosamine supplement for "healthy and supple skin" as well as the WaferThin weight loss system

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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