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This article was originally published in The Rose Sheet

Executive Summary

Fragrance and cosmetics first half sales slipped 1.9% to $669.8 mil. (FFr 4.06 bil.), the company announced Sept. 24. Income from operations for the division more than doubled to $19 mil. (FFr 116 mil.) from $7.9 mil. (FFr 48 mil.). Consolidated net sales declined 5.5% to $3.37 bil. (FFr 20.41 bil.) through six months. Overall net income was up 2.4% to $304.2 mil. (FFr 1.84 bil.) To help offset the weakened Asian market, LVMH said it is "implementing an aggressive strategy," which includes a "strengthened creativity" in new product launches. This new focus is demonstrated by Christian Dior's Hypnotic Poison women's fragrance, Guerlain's Coriolan men's scent and Givenchy's latest women's fragrance introduction, Pi, LVMH said. New store openings, including LVMH's first Sephora store in New York City, have also contributed to the firm's strategy to gain market share and grow its business groups, the company said

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