This article was originally published in The Rose Sheet
Entering South American market, with operations commencing in Brazil Nov. 11, the company announced Sept. 22. Nu Skin will launch 28 products into the country, including locally manufactured Scion skin and hair care products. Brazil will serve as a "hub for future expansion throughout South America," Nu Skin said. The direct marketer is also investigating potential expansion into Chile and Argentina. Brazil is the 27th country the firm has entered - Nu Skin expanded into Denmark and Sweden in September ("The Rose Sheet" Aug. 24, In Brief). Brazil "represents a significant growth opportunity," Nu Skin noted, adding the country is the third largest direct-selling market worldwide. Brazil also has a strong personal care market, with 20% of its personal care sales made through direct channels, according to Nu Skin
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