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Cover Girl Smudgeproof Mascaras To Be Backed By $30 Mil. In 1999

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl's reformulated smudgeproof mascaras incorporating the patented "Clean Look" technology will be backed by $25 mil. to $30 mil. in advertising and promotions in 1999, Procter & Gamble said. The campaign represents Cover Girl's largest mascara marketing effort to date.
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