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Minnetonka

This article was originally published in The Rose Sheet

Executive Summary

Village Naturals specialty bath products line extended with Sunshine & Flowers bubble bath and body wash and Mineral Bath Soak. Sunshine & Flowers, a "bright, clean and fresh floral" scent, is the sixth fragrance in the Village Naturals line-up. Promotional plans include a $1-off coupon through November. The bubble bath is housed in a 28 oz. bottle, while the body wash comes in a 13.5 oz. package. Both products retail between $2.99 to $3.49. Mineral Bath Soak is formulated with a special blend of Dead Sea salts, vitamins, minerals and aromatherapy fragrances. The bath soak is available in four fragrances, including Raspberry & Cream, Sea Spray and Freesia & Flowers. A year-long promotional plan includes a $1-off coupon on a full-size product, a 12-pack assortment counter display and a trial-size counter display unit. A 39 oz. translucent canister of Mineral Bath Soak costs $3.49. The Village Naturals product line is available now at mass market and drug outlets nationwide
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