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Bloom

This article was originally published in The Rose Sheet

Executive Summary

Debuting full-size six-SKU Hair Care Range, Australia-based Bloom said. The collection, formulated with essential oils, includes Everyday Shampoo, Everyday Conditioner, TLC Shampoo, TLC Conditioner, Intensive Hair Mask and Anti-Frizz Serum. Wholesale prices are $6.50 for each of the 250 g shampoos and conditioners and $8.50 for the 150 g Hair Mask or 50 g Anti-Frizz Serum. Packaging is decorated with Bloom's daisy logo and signature whimsical sketches. Bloom products are available in select Nordstrom doors and most General Nutrition Center LiveWell stores as well as through a toll-free number
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