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Christian Dior

This article was originally published in The Rose Sheet

Executive Summary

Blush Reflets imparts a "powder 'halo' of iridescent light" on hair in a delicate, pearly form. Brush Reflets enhances natural hair color and shine with "tone-on-tone reflections," the company claims. The hair color brushes on like cheek powder blush and can also be used to highlight shoulders, neck and face. Blush Reflets is equipped with a push-button powder applicator that distributes powder to the brush tip. Available in five colors, including Racy Amber, Elegant Copper and Liberated Brown, the hair blush retails for $28.50 and will be on counter in November. Blush Reflets follows in the footsteps of Christian Dior's Mascara Flash 1997 debut, which kicked off a slew of copycat products ("The Rose Sheet" Feb. 10, 1997, Marketing In Brief)

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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