This article was originally published in The Rose Sheet
Brad Kirk to newly created position of VP-marketing, consumer products division, responsible for marketing and marketing research activities. He reports to Alberto-Culver USA President Terrence Stenz. Kirk brings 13 years of personal care experience to Alberto; the exec worked for Helene Curtis, where he held positions including brand manager and VP-marketing for U.S. consumer brands. He also worked for Twentieth Century Fox Home Entertainment
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence